If an advertiser is willing to spend as much as $4 million on 30 seconds of Super Bowl commercial space, you'd better bet that it's going to pull out all the stops. Often, going big means signing on celebrities.
Big names like Kate Upton, Amy Poehler, and Beyonce have all got Super Bowl ad deals this year. But with whom?
Test your skill to see if you can guess which brand signed which celebrity.
What Super Bowl ad is Amy Poehler in?
The recent Golden Globe host will star in a Best Buy ad.
Kate Upton has publicly said that she wants to be more than a swimsuit model.
She proved she has what it takes to succeed in fashion with several Vogue editorials.
But now, Upton has passed another major milestone: her first major fashion campaign.
Upton is starring in a campaign for Sam Edelman shoes, a role previously held by couture model Charlotte Kemp Muhl, Women's Wear Daily reported.
Advertising guru David Lipman, who ran the campaign, said he chose Upton for her curvy body.
"We chose Kate because she isn’t stick thin. She’s beautiful and all-American,” he told WWD.
Sam Edelman said Upton caught his eye because she was often photographed wearing a pair of his equestrian boots.
Upton told Vogue last year that she aspired to walk runways and do a "big, glamorous ad campaign."
But the 20-year-old has been snubbed by much of the industry. She's never walked a major runway campaign and was famously rejected by Victoria's Secret.
Why does much of the industry shun Upton?
Our theory is that like Kim Kardashian, the industry is turning a cold shoulder because it prefers waifish models to voluptuous, overtly sexy women.
But Upton's manager at IMG said he always believed in her potential.
"Kate’s only beginning to first realize the power that she has… A lot of products are now approaching us because she’s accessible and women are captivated by her. Last year it became very clear in my mind that she was a supermodel like Cindy Crawford," Ivan Bart told the New York Daily News.
Mercedes has released an extended, 1 minute, 50-second version of its Super Bowl ad, starring Kate Upton. The brand stuck to its promise of not portraying Upton in a bikini or otherwise baring lot of flesh: She's seen wearing a white dress at a red carpet event.
But she's only on-screen for a few brief moments, about 5 seconds in all.
The real star of the ad is actor Willem Defoe, who plays Satan attempting to persuade a man in a bar to sell his soul for the car. We won't spoil the ending. The music for the ad is The Rolling Stones' "Sympathy for the Devil."
Sports Illustrated cover model Kate Upton has been notoriously snubbed by high fashion.
Despite being one of the most popular models today, she's never walked in a major runway show.
The casting director of the Victoria's Secret Fashion Show famously said Upton had "that kind of face that anyone with enough money can go out and buy."
Upton's response? She doesn't need runway shows anyway.
“Fashion shows were just never part of my goals,” she said. “It’s not that I don't like them. It's just that I never really found the need to walk in them.” She giggled. “I might be really lazy. No, I'm just kidding. For some girls, the dream is to walk in a show, so I feel really happy for whoever is reaching their ultimate goal.”
Her remarks show a departure from comments that she made in Vogue last year saying that she'd love to walk on runways.
Since that interview, she's made more appearances in Vogue and landed her first advertising campaign.
But Upton said she's already accomplished her biggest goal.
“My goal was always to get the cover of Sports Illustrated, and I got that,” she said.
An ad isn't just about creating a good show, but making sure consumers remember what the commercial was actually for.
It has only been a few days, but can you remember which company's ads these huge celebrities starred in? You might remember Amy Poehler's spot, but what did fellow SNL alum Tracy Morgan plug in the big game? It's all about brand recognition.
Can you remember the Super Bowl ad Amy Poehler was in?
The recent Golden Globe host asked a lot of inane questions in Best Buy's "Ask Amy" ad.
Can you remember the Super Bowl ad Bar Refaeli was in?
The Sports Illustrated Swimsuit Issue, which will be on newsstands next week, debuted in 1964 as a five page supplement meant to increase readership during the winter sports lull after the Super Bowl.
The very first cover featured a model in a conservative, non-revealing bikini. The photo was shot at a wide angle, almost focusing more on the beach background than the model.
Throughout the 60's, 70's, and 80's, the covers remained fairly tame; they generally featured a beautiful model wearing a bathing suit any young woman would wear to the beach.
In the 90's and 2000's, a trend began. The models started wearing less and less, and the camera focused more and more on their bodies, and less on the surrounding scene.
Here's the first swimsuit cover from 1964. The bathing suit is hardly revealing and the camera angle is wide
A few years later in 1969, the model wore a skirt over her bikini and someone else was in the background of the shot
In 1970, the model wore a very conservative long sleeve top
We also know Upton did a photoshoot there a few months ago because TMZ wrote about it at the time. Upton appeared to be wearing the same bikini she is in the "leaked" cover above:
The "leaked" magazine could certainly be fake. But there's no real red flags about it that we can see.
Upton's celebrity took off after she landed on the cover last year, when she posed in a considerably warmer climate:
The issue hits newsstands Tuesday, and today SI dropped a video trailer. Sports Illustrated traveled to all seven continents this year to shoot the issue in some of the most beautiful, exotic places in the world.
Here's the video, you may want to look over your shoulder before watching it at work, there are a lot of girls in bikinis:
Lady Gaga has been forced to cancel the remainder of her "Born This Way Ball" tour so she can undergo hip surgery. “After additional tests this morning to review the severity of the issue, it has been determined that Lady Gaga has a labral tear of the right hip caused by strenuous repetitive movements in her performances,” it was announced LittleMonsters.com. The release notes Gaga “will need surgery to repair the problem, followed by strict down time to recover.” Refunds for the cancelled performances will be available at point of purchase as of today.
Kate Uptondidn't know she landed the cover of Sports Illustrated Swimsuit Edition for the second year in a row until the news leaked online.
Ke$hadrinks her own pee in her new MTV docuseries"My Crazy Beautiful Life."“I was told drinking my own pee was good… Somebody tried to take my pee away from me and I said, ‘That is mine!’ So I snatched it up and took a chug and it was really gross so I don’t do it anymore.”
Twitter's video-sharing app Vine has attracted all different types of people, from high school teenagers, to entrepreneurs, to celebrities.
The mobile app, which is currently only available for iOS, lets people take short, six-second clips and edit them as they record.
Some celebrities, like Kate Upton and Jimmy Fallon, can't seem to get enough of Vine. But they're not the only ones who feel compelled to share random, and sometimes very odd, details of their lives.
Model Kate Upton gives her followers backstage access to her life
At a star-studded launch event featuring Kate Upton, Eli Manning, and rapper Flo Rida, we got all the finalized pricing and availability for the new Smart TVs: The LED F8000 and Plasma F8500.
The LED F8000 comes in three sizes: 46 inches, 55 inches, and 65 inches, and are priced at, $2,199, $2,699, and $2,999, respectively. You can buy it now.
The F8500 Plasma TV comes in two sizes: 60 inches and 64 inches, and sells for $3,199 and $3,699 respectively. You'll be able to buy it at the end of March.
But what really makes the TVs stand out are the built-in software called S Recommendation that helps you find shows to watch and the integrated Web cameras and sensors for motion and voice control.
Although the celebs didn't add much to the keynote itself, they certainly excited the audience. It was fun to see Eli Manning read from a teleprompter and Kate Upton declare that her favorite thing to watch on TV was football. (Too bad she's a Jets fan.)
The trend with all TVs this year revolves around interconnectivity and bringing the tablet and smartphone experience into the living room. To that effect, Samsung touted its TV's ability to act as multimedia hubs where owners can interact with the sets using their voice or even gestures.
Samsung has baked its "smart" technology into each set including the new Smart Hub experience.
There are five smart screen sections: On TV, Social, Movies & TV Shows, Photos and Videos, and Apps.
The app store has been curated by Samsung and features tons of TV-friendly apps like YouTube, Twitter, Facebook, Netflix, and Amazon Instant. Today Samsung announced three additional apps that will enhance the experience: Spotify, Univision, and Fox.
We tried out the Smart Hub and S-Recommendation and it worked surprisingly well. Despite being in a crowded room full of noise the TV knew exactly what we wanted and gave us options about what was on TV now and what was coming up.
We interacted with the TV, asking it questions like "any good recommendations for me?", "Go to MTV", or "are there any comedies on right now?" and the TV will quickly displayed results. Once people actually own the TV, it will get to know the user and kick back results that that suit individual tastes.
It's obvious Samsung is taking cues from users and integrating exactly what they want into these new sets.
In case you aren't ready to shell out cash for a brand new TV because you just bought a 2012 model, Samsung hasn't forgotten about you. The company announced pricing and availability for its Evolution Kit. The Evolution Kit will be available at the end of May for $299 and allows users to update their TV with all the latest features including the Smart Hub.
The last thing Samsung announced was its massive 85-inch Ultra High Definition TV. It has four times the pixels than a normal 1080p TV and an unforgettable portrait-like design. Pre-orders for this massive TV begin at the end of March and it retails for a whopping $40,000.
Gillette's new campaign for the Fusion ProGlide Styler (a trimmer-razor) features Kate Upton, who wants you to know that she doesn't mind a chest hair on a man, "but definitely not on his back."
In Gillette's video, she's joined by Hannah Simone of TV's New Girl and actress Genesis Rodriguez at one of those sophisticated cocktail parties where everyone talks about body-hair trimming.
Turns out Simone likes hairless stomachs and Rodriguez "likes men completely hairless, and no she doesn't think that's weird."
Brad Frost and Craig Villamor, friends and a mobile web strategist and a principal architect at Salesforce.com, respectively, started a blog called "WTF QR Codes" that is entirely dedicated to the worst of the worst QR codes. From QR bikini bottoms to requiring people to cross the dangerous third rail of a subway track to scan the code.
"It turns out we weren't the only ones that thought that a lot of these codes are ridiculous,"Frost told BI.
Sometimes scanning a QR code is inadvisable.
Or physically impossible.
Scanning the weapons section probably gets you a fast pass to some one-on-one time with the TSA.
Last year, Kate Upton got everyone in the Easter mood after revealing a minute-long video titled "Kate Upton as Peter Cottontail."
The video, which features the Sports IllustratedSwimsuit Edition cover girl prancing around like a naughty bunny, was part of a collaboration with LOVE magazine.
The video features eight upscale lingerie and designer brands, but we're guessing there's only two things viewers will notice after watching.
Upton, who is heralded as "The Hottest Supermodel On Earth" in the issue, has also appeared on the cover of Vogue Italia and British Vogue.
Upton's coveted cover comes after a Victoria's Secret casting agent said of the model: "She’s like a footballer’s wife, with the too-blond hair and that kind of face that anyone with enough money can go out and buy."
But inside the Vogue issue, Upton says she doesn't listen to her haters.
“I love my body. It’s what God gave me,” Upton says, adding that she's “so proud” of her boobs.
"I never set out to be on the runway," Upton reveals. "I’ve always loved fashion, but it’s not what I set out to do.”
Upton explains, "I trust my career path. I would love to have my own lingerie line" and notes that she's “very interested in acting.”
When she was younger, Upton says "I didn’t buy the magazines that had models on the covers, because I didn’t know them. So I think this kind of gives me, as a model, a personality that people can connect with."
Upton's June issue of Vogue hits newsstands on May 21.
Until then, check out her past international Vogue covers.
Here she is on the cover of British Vogue in January:
Italian Vogue in November 2012:
And at Monday's Vogue-sponsored Met Gala (They could have dressed up their cover girl a little more, no?):
Kate Upton made her Sports Illustrated swimsuit issue debut as an 18-year-old in 2011.
Yesterday, SI swimsuit editor MJ Day tweeted out the info sheet for her first photoshoot ever — in October of 2010 in the Philippines.
It contains a bunch of details that give you an idea of how much of a logistical nightmare these shoots are. Everything from the make-up artist to the style of shot is planned out.
It also has a test photo of a young Upton attached:
In case you aren't ready to shell out cash for a brand new TV because you just bought a 2012 model, Samsung hasn't forgotten about you. 
Last year, Kate Upton got everyone in the Easter mood after revealing a minute-long video titled "Kate Upton as Peter Cottontail."
